EBM Group Named 2026 Dressage by the Sea CDI Naming Partner
Willinga Park is proud to announce a new chapter for its premier equestrian event, Dressage by the Sea CDI, with EBM Group joining as the official Naming Rights Partner in 2026.
The exciting new partnership between Willinga Park and EBM Group marks a milestone as the event prepares to celebrate 10-years of world-class dressage on the stunning South Coast of New South Wales. The 2026 edition of EBM Dressage by the Sea CDI will honour a decade of elite competition, innovation, and community at one of Australia’s most iconic equestrian venues.
Celebrating its 50th year in 2025, EBM Group is one of Australia’s leading privately owned insurance and risk management organisations. The Group provides insurance broking, risk management and underwriting solutions to businesses and individuals nationwide. EBM Group includes EBM Insurance & Risk, one of Australia’s largest privately owned insurance brokers; EBM RentCover, one of the first landlord insurance specialists in the country; and EBM CoverLink and CoverLink, offering tailored insurance and client servicing solutions. For five decades, EBM Group has built its reputation on integrity, expertise and care - helping Australians protect what matters most.
“EBM Group is proud to partner with Willinga Park for such a significant milestone event,” said Alan Bishop, EBM Group Co-Founder and Executive Chairman. “As a business with a 50-year legacy built on integrity, expertise and care, we value opportunities that bring together excellence, community and passion -qualities that Dressage by the Sea embodies so strongly.”
Willinga Park extends its heartfelt thanks to 4CYTE™ for their outstanding support over the past three years as Naming Rights Partner. Their partnership has played a pivotal role in elevating Dressage by the Sea CDI to new heights.
“We’re excited to welcome EBM Group as our new naming rights partner as we look ahead to the future of this event,” said Nick McDonald Crowley, Managing Director. “We also extend our sincere thanks to 4CYTE™ for their invaluable support and partnership. Their contribution has been instrumental in shaping the event into what it is today.”
While stepping down from the naming rights role, 4CYTE™ will continue their involvement with the event in a new capacity, supporting both riders and the broader equestrian community with their ongoing commitment to joint health and performance.
“The relationship between 4CYTE™ and Willinga Park has been instrumental in shaping our brand within equestrian sport. It’s been a true meeting of values – innovation, excellent and performance”, said Alexandra Medved, National Sales Manager.
Celebrating 10-Years of Dressage Excellence
The EBM Dressage by the Sea CDI 2026 will mark a significant milestone - a decade of dedication to world-class dressage at Willinga Park. Since its inception, the event has grown to become one of Australia’s most prestigious and anticipated competitions, attracting elite riders, horses, and enthusiasts from around the country and beyond.
This tenth anniversary represents more than just a timeline; it’s a celebration of the passion, performance, and community that have defined Dressage by the Sea CDI over the past ten years. The 2026 event will honour this legacy while continuing to push the boundaries of excellence in equestrian dressage sport.
What began with two arenas in the Grand Prix Arena and Covered Arena, has evolved into a premier event that has grown in step with the ongoing development of Willinga Park. We extend our heartfelt thanks to all the sponsors, competitors and spectators, past and present, who have contributed to its success.
“This 10-year celebration is not just about honouring our past - it’s about shaping the future of dressage in Australia leading up to the 2032 Olympics in Brisbane. With EBM Group joining as naming rights sponsor and 4CYTE™ continuing in a new role, we’re building an event that reflects the passion, performance, and progress at the heart of Willinga Park,” Nick McDonald Crowley added.
